If you’re in the process of launching your own business, you know what a hassle preparation can be. You can’t really avoid it or go around it, the only way is through. If you don’t prep right, chances are, you are going to miss some crucial points and, once your company starts operating, it might suffer, too.
It’s the same thing as getting ready for a test back when you went to school – if you don’t study, you won’t pass. Then it’s a whole other nightmare. I remember some of my friends saying things like: If only I prepared longer… The same principle can be applied to business. You need to cover all your bases to get it right, sort of like a pre-launch to-do list.
1. Resilience is key
No matter how good your idea is, if you sit on your couch and wait for someone to knock on your door and offer you help, you will never get anywhere. Real entrepreneurs get up and make things happen, they don’t wait for the universe to magically do it for them. You need an idea, a plan and the will to follow it through. There are two kinds of people in this world – the dreamers and the doers, you need to decide to which group you belong to.
2. Know your customers
When creating a product, many future entrepreneurs have an issue with distinguishing who their buyer is. Unless you’re selling toilet paper or running a funeral home (which is, pretty much universal and needed by everyone at some point), knowing who your average buyer is and what he wants is very important.
3. Test your product
Now that you’ve settled on your target audience, your work is not over yet. You can still improve your product by having your future customers test it and give you feedback. That way, you take out what’s not important, add what is and modify it to their liking.
4. Use your acquaintances
Sort out through your contact list and divide people into groups. You know, such as: These five can help with marketing; these eight can help with testing… Take advantage of meeting all those people over the years to have them help you launch.
5. Hire the Right People
Make sure to find the right group of people to work for you. Don’t promise them what you can’t achieve and don’t expect the impossible from them, either. A good relationship with your employees will save you a lot of trouble.
6. Have a Proper Web Presence
In order to be professional and more productive, you need to work on how you will present your brand. These days, having a website is almost obligatory. Make it easier for your customers to find you and navigate through your website for the best results. You can use a tool like Launchrock to create an easy to use early landing page for your startup.
7. Use Social Media Effectively
Facebook, Instagram and Twitter are the most well-known social platforms on which you can advertise your brand. Almost everyone has an account on at least one of these three, so be not only current, but practical in your social media approach.
8. Advertise before the big release
It’s too late to start marketing your product once you release it for the world. You need to establish sort of a fan base before that. Get people excited about what you are launching, you build up the hype and voila…once you do release it, everyone has already heard about it and want to own it.
9. Less or no personal time
Once you get out there, it could get hectic. Be ready for your family and loved ones to grunt because you will always be so busy. Remember that you are also doing it for them, even if they have to temporarily suffer a little.
10. Track your Progress
Make sure to keep an eye on which of your posts attract most attention, how many people visit your website and so on. Analyze the data and put it to good use by improving your online image.
11. Ups and downs
The last important thing is to mentally get ready for a bumpy ride. Sometimes it will go smoothly, but most of the time, it will be messy. Brace yourself for a lot of stress and long hours. Keep calm and go with it.
You can never get fully ready for such a big change as launching your startup is. No matter how prepared you think you are, when push comes to shove, it will be a little maddening. But hopefully, these tips and trick will at least help a little on your road to accomplishment.