Have you ever considered podcasting as a form of content marketing? These days you can blog, vblog, tweet, use Instagram or Facebook; there are just way too many platforms. So why would you choose podcasting? It sounds like the most complicated way of them all. Plus, you probably think it’s an investment, too. Well, not necessarily. I did a little digging, and here’s what I found: in the US, one out of five adults listen to podcasts at least from time to time. So chances are, even if you’re not a devoted listener yourself, you know someone who is.
You know how, when you’re in the subway or in the car, everyone listens to music? Actually, a lot of people listen to podcasts, as well. One of the things that is better with podcasts, as opposed to other ways of content marketing, is time-saving. In order to read a blog post, you have to find the time. On the other hand, podcasts you can listen to while doing housework, driving or pretty much anything that doesn’t require your undivided attention. So, how do you get involved? Here’s a list of all the things you need to do and, once you get the hang of it, you’ll wonder why you haven’t tried in sooner.
1. Pick a subject
Firstly, choose your topic. Ideally, it’s something you are passionate about and have knowledge of. You don’t have to be an expert (that’s what Google is here for, right?) but bear in mind that you are required to talk about a certain subject for at least 15 minutes, so you do have to know about it to a degree.
2. Pick a name
It’s basically the same process as choosing a name for a company. Something memorable that will give your potential listeners an idea of who you are. You could have the best and most interesting content, but if no one is interested enough to listen, it’s pointless.
3. Pick a logo
So much picking, right? Anyway, the logo is also an important part of your overall presentation. If this isn’t your forte, ask a creative friend to give you a hand, or you can even hire someone online to design the logo. Like I said before, being memorable is key.
4. Coming up with a schedule
You should decide on a podcasting schedule and stick to it. The important thing here is, for the lack of a better word, responsibility. You need to be somewhat responsible to your listeners. If you have decided on a weekly podcast every, let’s say Friday, make sure you deliver. There’s nothing worse for a listener than to not be sure when he can tune in next.
5. Knowing when to post
Preferably, a podcast shouldn’t last over 22 minutes since a person’s attention span can’t last longer than that, the best day to post on iTunes is on Tuesday, the best frequency is once or twice a week and podcasts with 2 or 3 people are more successful than a one-man show (don’t even ask me how I know this, but I do). Consider these things when planning.
Listening-only podcasts obviously came first, but with progress in technology, podcasts with a visual image have gained more in popularity. It gives the viewer more of a personal vibe when he can connect the voice to the face.
Think about your personal preference, whether you dread standing in front of the camera, if it would be more convenient for your audience to have a visual to go with the audio.
7. Planning the content
When you are deciding on the structure of your podcast, make sure to be thorough with it. Have a short introduction where you’ll explain what the podcast will be about and who your guests are (if you have any). It should be informative and interesting enough to draw the listeners in, but not too lengthy, otherwise it can bore them. Make a list of all the points you want to cover. You can improvise to a certain extent, but preferably you’ll have a structure outline that you will follow.
8. Create a website
Having a website will make you seem more professional. It should be organized enough so your listeners can have easy access to what they’re looking for, with emphasis on your podcasts.
9. All things technical
Now here’s the feared part – who much do you have to invest into all of it? In reality, you don’t need much of a budget to get started. Buying a decent microphone is something to consider, since the sound quality significantly determines how well-done your podcast will seem. Other than that, you can start with a basic equipment and upgrade it as you go.
10. Sharing via social media
Once you’re done recording and have posted it on iTunes (or some other platform, but iTunes is the most common one), spread the word about it through your other social media outlets. Obviously, more people will get a chance to come across your work.
11. Audience communication
Your listeners can shape the way the podcasts will look like and that will be of immense help for you. Talk to them, read their comments, accept their feedback, ask what they want to hear and try to accommodate them. Having a solid relationship with your audience is one of the biggest factors in creating a successful product.
One last thing – if you do decide to take on podcasting, your primary reason should be personal, not monetary. If you build a decent fan-base, the money will come along eventually, but don’t get into it for the sole purpose of that. It takes time, passion and commitment. There’s less competition than in other ways of content marketing. Still, as every other thing in life, do it for you, because you think you could be good at it and everything else will come along.
Question for you!
Do you have any plans to create your own podcast? We are thinking of launching a podcast soon and if you want to work with us / collaborate feel free to drop me an email at – me[at]techbloke.com