Sharing links on Twitter & Facebook is great, but sometimes businesses can benefit from showing off their more visual sides, and Pinterest is the perfect platform for doing just that.
For those who are not very familiar with Pinterest, I will give you a little introduction. Basically Pinterest is a popular platform that allows users to share and save visual content to virtual collections boards. It is both pretty and useful. You can upload, manage and save beautiful images that could serve not only as inspiration, but also prove to be very useful when in need of a DIY, lifestyle tips, gift ideas and the list goes on and on.
Millions of people are using Pinterest everyday and this has opened up a big opportunity for any business and startup who wants to market their product, services or content on Pinterest. Here I am going to give you my take on how your business can leverage Pinterest to get more traffic, sales and brand recognition.
14 Ways Your Business Can Start Using Pinterest
1. Present your brand correctly
The first step is to use your company/brand name as your username. On your profile should be a link to your website. Another thing is verifying your profile – in my experience, Pinners get a certain level of security knowing that you really are who you say you are and, therefore, are more likely to make a purchase. If you are serious about your business, your profile and pins are supposed to reflect that, so always keep that in mind when posting.
2. Choose the right categories
When posting an image, make sure to pin it in the right category. It works similarly to a hashtag – with the right one, it makes it not only easier for users to find your pin, but it is more likely that the right user will come across it.
3. Analyze your target market
Speaking of the right user, knowing your demographics is key. Think about this: To whom is your product intended for? Who would be interested in your brand? Be very distinctive about this. If you do not have a clear image of who you are as a brand, neither will your potential customers. I should mention that Pinterest is used mainly by women, but if this doesn’t work to your advantage, don’t be discouraged. It is well to remember that these women and girls have friends, husbands or boyfriends and they would want to buy them gifts, so your product doesn’t necessarily have to be female-oriented.
4. Analyze pinboards of other users
This way, you will gain insight into what it is that your customers want. Think of their pinboards as wish-lists that will help you modify your offer to the customer’s liking.
5. Choose great images
When posting, bear in mind that Pinterest is a visual platform, so you should always think about aesthetics. There are online photo editing apps such as BeFunky or PicMonkey where you can edit your photos for free. These will help you make your posts more appealing and, therefore, more likely to be re-pinned.
Make sure to always be somewhat present on the website. In this case, absence makes the heart grow fonder does not apply. Posting regularly will create somewhat of a habit – fellow pinners will be expecting a new post, so when it does come out, it is more likely to be seen. Another thing is that when they open one pin and get redirected to your website, they can always click on others, too.
Plan when you are going to post. Most of your followers probably live in the same time-zone, but if not, choose a time when most of them are expected to be online. Weekends are also a good time to post since people have less obligations.
8. Follow other Pinners
If you follow others, you are naturally more likely to get followed back. Not only that, but you will be visible to their followers, and their followers, and so on. It’s a never ending web, really.
Fun fact: Pinterest increases traffic to your website more than YouTube, Twitter and LinkedIn combined, so if that hasn’t sold you, I don’t know what will.
9. Put price tags on products
It provides clarity to the buyer. A recent study has shown that products that have a specified price are much more likely to be purchased. An average Pinterest buyer spends 169$ on merchandise, which is over two times more than, let’s say, Twitter.
10. Place the product in a natural environment
Let’s say you are selling a vase – it will be more appealing if, in the picture, it has been placed in someone’s living room, as opposed to standing coldly on a shelf.
11. Organize giveaways
For example, ask your followers to tag your company on a certain picture for a chance to win something. That way, you create a hype surrounding what you’re selling and more people are likely to hear about your company.
12. Respond to commenters
It will earn you respect with your customers if you answer questions they might have or thank them for complimenting your product. It makes you look attentive and like you really do care about the customer’s satisfaction.
13. Name your images properly
If you include keywords into your image’s name, it will be much easier to find it in search engines, therefore making your post more accessible to the public.
14. Be unique
Don’t just promote your own product. Pin images of others that your customers would appreciate or that you find interesting, but are still related to your brand. Show what’s going on behind the scenes, have fun with it. If you believe in what you are doing, others will, too.